The prevailing narrative in crypto, and even in digital currency and cryptography circles before Bitcoin, has always been decentralization. However, the most recent crypto bull cycle illuminated a divergent trend: newcomers, retail investors, and speculators do not uniformly embrace this decentralization ethos. Centralized entities in crypto were able to make significant ground, and many market participants got burned as a result.
Web3 is what is left after the dust has settled. Web3, at its core, represents an expansive array of web services delivered through decentralized applications (dApps) utilizing blockchain technology. This includes alternative social media platforms, decentralized autonomous organizations (DAOs), encrypted messaging applications, blockchain-based financial services, decentralized marketplaces, non-fungible token (NFT) exchanges, distributed data storage solutions, and more. Balaji Srinivasan, a renowned angel investor and the author of “The Network State,” has posited that virtually every Web2 company could be reimagined within a Web3 framework. A decentralized internet, and eventually a decentralized global economy, are absolutely on the table. In fact, it’s paramount that we make it a reality.
“As we keep seeing over and over again when control of a powerful system or platform is in the hands of a few (let alone a single leader), it’s too easy to encroach on user freedoms. That’s why decentralization matters: It’s the tool that allows us to democratize systems by enabling credibly neutral, composable internet infrastructure; promoting competition and ecosystem diversity; and allowing users more choice, as well as more ownership.”
Miles Jennings, Head of Decentralization at a16z crypto
As we look towards 2024, the anticipation grows for a bullish crypto cycle characterized by the resilience and integrity of decentralized systems, unmarred by the vulnerabilities often exploited by bad actors in more centralized frameworks. The question remains: which emerging trends will sculpt the Web3 ecosystem in this evolving landscape? This analysis delves into insights from some of the most respected investors and venture capitalists in crypto and the broader blockchain and finance ecosystems to uncover the top 12 Web3 trends for 2024.
“Rule №1: Most things will prove to be cyclical. Rule №2: Some of the greatest opportunities for gain and loss come when other people forget Rule №1.”
Howard Marks, Co-Founder Oaktree Capital Management
The cyclical nature of Bitcoin’s market, deeply ingrained in its underlying code, is an open secret among investors. The phenomenon known as ‘the halving’, where the rewards for Bitcoin mining are programmatically reduced by half approximately every four years, significantly influences market dynamics. The next Bitcoin halving is expected to take place in April 2024.
This event tends to constrict the supply of new Bitcoins, often leading to a surge in value. Historical data shows a pattern of significant price increases following each halving event. According to Tim Draper, a notable venture capitalist and early Bitcoin advocate, “Bitcoin’s halving cycles tend to lead to new peaks in the broader cryptocurrency market, setting the stage for innovative technologies like Web3 to flourish.”
The previous bullish trends in the crypto market following the 2016 and 2020 halvings coincided with significant advancements and increased adoption of blockchain technologies and applications. The upcoming cycle could potentially catalyze growth in Web3 domains, ranging from DeFi to NFTs and DAOs.
Furthermore, the expected ETF approvals in 2024 could immensely contribute to the maturation of Bitcoin as an asset class.
“ETF speculation has been rife this year, with increasing signs that the SEC will finally approve not one but multiple ETFs, including those from some of the largest financial institutions in the world. If approved,we will likely see a massive increase in the price of Bitcoin as a wall of institutional money will seek exposure to Bitcoin.”
Peter McCormack, Podcast host, What Bitcoin Did
As we delve deeper into the top 12 Web3 trends for 2024, understanding the synergies between Bitcoin’s market cycles and the evolution of Web3 will be crucial in forecasting the trajectory of this new digital frontier. The potential 2024 Bitcoin bull could be the catalyst for a resurgence of Web3.
“Innovative adaptation of blockchain technology can transform how we interact with real-world assets, creating a more fluid and accessible global economy.”
Christine Lagarde, President of the European Central Bank
The tokenization of real-world assets stands as a pivotal trend in the Web3 domain, offering a transformative approach to asset management and investment. Tokenization, in essence, involves converting the rights to an asset into a digital token on a blockchain. This process democratizes access to investments, allowing for fractional ownership and broader participation in markets that were once inaccessible to the average investor.
2024 is poised to witness an accelerated growth in this sector. According to data from the World Economic Forum, the market for tokenized assets is projected to reach a valuation in the trillions in the next few years, signifying a paradigm shift in asset management and investment. This growth trajectory is fueled by the increasing recognition of blockchain’s ability to provide secure, transparent, and efficient means of managing asset ownership and transfer.
The implications of this trend are far-reaching. Real estate, a traditionally illiquid asset class, can be tokenized to allow fractional ownership, thereby lowering entry barriers for investors. Similarly, art, collectibles, and even intellectual property can be tokenized, ensuring secure ownership and ease of transfer. There isn’t much in terms of ownership and property rights that can’t be tokenized, actually, and the ecosystem for tokenized RWAs is already robust.
Furthermore, tokenization brings enhanced liquidity to markets, as these digital tokens can be traded on secondary markets, offering investors the flexibility to buy and sell fractions of assets quickly and easily. The integration of smart contracts automates many of the processes involved in asset transfer, further streamlining transactions and reducing associated costs.
Industry experts like Mike Novogratz, CEO of Galaxy Digital, have highlighted the potential of tokenization to revolutionize investment: “Tokenization is rewriting the rules of capital formation and investment — it’s a game-changer that is just starting to realize its vast potential.”
However, the growth of this sector is not without challenges. Regulatory frameworks are still evolving, and ensuring compliance and security in the tokenization process remains paramount. As we explore the top 12 Web3 trends for 2024, the tokenization of real-world assets emerges as a key area to watch, promising to redefine traditional notions of asset ownership and investment in the digital age.
“While it has been much-lamented, the fundamentals of user experience in crypto haven’t changed much since 2016. It’s still too complicated: self-custodying secret keys; connecting wallets with decentralized applications (dApps); sending signed transactions into increasingly many network endpoints; and more. It’s more than we can expect users to learn in their first few minutes in a crypto app.”
Eddy Lazzarin, CTO at a16z crypto
The DeFi landscape, while innovative, still grapples with a steep learning curve. Users navigating through self-custody, wallet connections, and complex transactions face hurdles unseen in the more intuitive interfaces of Web2 platforms. Unlike Web2’s streamlined user interfaces, Web3 demands a deeper understanding of blockchain technology. This complexity can deter new users, slowing down widespread adoption.
With the potential for 2024 to be another breakout year in crypto and DeFi, a new wave of decentralized platforms focusing on simplicity, accessibility, and ease of use is inevitable. We will learn from the past; we will not drive new users away from self-custody just because centralized Web2 apps are so much easier to use than Web3 ones. We will make Web3 accessible.
A perfect example is One Click Crypto. A yield optimization and portfolio management dApp, One Click Crypto focuses on making complex DeFi strategies simple and user-friendly. Imagine your average 5 hour discovery and due diligence session, searching through opportunities and researching protocols and reading through smart contracts, etc. It’s like a full-time job if you’re doing it right. One Click Crypto aims to turn those 5 hours into 5 seconds by using a combination of AI automation and an enhanced user interface. The innovative dApp will allow users to build a robust, cross-chain yield farming portfolio with one click, hence the name. Here’s an example of a cross-chain, medium-risk portfolio generated by One Click Crypto:
“Last year, we saw a growing trend toward inexpensive NFTs for large-scale collection as consumer goods — often managed through custodial wallets and/or “Layer 2” blockchains with correspondingly low transaction costs. Heading into 2024, many of the conditions are in place for NFTs to become ubiquitous as digital brand assets.”
Scott Duke Kominers, Research Partner at a16z crypto
Non-Fungible Tokens (NFTs) continue to take center stage in the Web3 narrative, especially as we head into 2024. Far beyond the realms of digital art and collectibles, NFTs are evolving into dynamic tools for innovative marketing, branding, and real-world interactions. This trend is reshaping how consumers and brands interact, offering a more immersive and personalized experience.
Central to this evolution is the use of NFTs as keys to unlock unique experiences and services. Imagine an NFT that doesn’t just represent digital art but acts as a pass to exclusive events, a key to luxury accommodations, or even access to specialized services like private parking garages, hotel rooms, VIP lounges, etc. These tokens are redefining the concept of brand loyalty and customer rewards, offering tangible benefits that extend well into the physical world. For example, a high-end fashion brand could release a limited series of NFTs that not only represent digital ownership of a designer piece but also grant access to exclusive fashion shows or private shopping experiences.
Nike is most definitely leading the way as they’ve already taken significant steps in this direction, showcasing the potential of NFTs in brand engagement, starting with their acquisition of the crypto startup RTFKT in 2021. This move allowed Nike to explore token-gated sneaker drops and other innovative uses of NFTs in their product lines. In April 2023, Nike launched its first NFT drop on its . Swoosh Web3 platform, featuring Polygon virtual sneaker NFTs that pay tribute to the iconic Nike Air Force 1 sneaker. This collection, named Our Force 1 (OF1), consists of virtual sneakers with a nostalgic or futuristic twist, emphasizing Nike’s commitment to bridging the physical and digital worlds through NFTs. There’s no reason to expect them to slow down in 2024, and the more likely outcome is we will begin to see other top brands follow suit.
Moreover, the integration of NFTs into virtual reality (VR) and augmented reality (AR) environments presents exciting new frontiers given the recent advancements in these technologies and their expected growth in 2024. In a VR setting, NFTs could provide access to virtual worlds or exclusive digital content, offering a level of interaction and immersion that was previously unattainable. With AR it’s the same, NFTs could be keys to exclusive real-world experiences and interactions. This integration could revolutionize the way brands conduct digital marketing and customer engagement, providing a unique blend of reality and virtual experience.
As we progress into 2024, the blockchain landscape is witnessing a resurgence of non-EVM (Ethereum Virtual Machine) chains, exemplified by Solana’s prominent resurgence. Non-EVM chains are significant as they offer distinct advantages and alternatives to the Ethereum-centric blockchain model. These chains typically provide different consensus mechanisms, governance models, or transaction processing approaches, aiming to address issues like scalability, transaction fees, and energy efficiency — challenges often associated with Ethereum’s EVM-based architecture.
Here are the top 10 non-EVM chains by TVL (total value locked) according to DeFiLlama:
“Ether was faster and cheaper than Bitcoin in the day — that’s how we got Ether. Solana is even faster and more cost-effective than Ether.”
Cathie Wood, CEO of ARK Invest
In the case of Solana, the tail end of 2023 saw significant growth in terms of the SOL token price and TVL in its DeFi ecosystem, along with impressive growth in daily active users and other import metrics. Here’s a broader overview of the Solana DeFi ecosystem in 2024.
Along with this came the explosion of the Solana memecoin BONK. Starting around November 2023, BONK began clocking 10s-100s of millions of dollars in daily trading volume, and its market cap soared from a few million to over 1 billion by mid-December — a cool 100x and then some. One interesting occurrence in the BONK bull was when the crypto world realized that buying a Saga smartphone by Solana would make one eligible for a 30m BONK airdrop worth nearly twice the price of the phone itself.
So what does this have to do with Web3 trends in 2024? Well, consider that many of those smartphones sold out because people wanted the airdrop, but once they get the airdrop they’re still going to have the phone. This means that, regardless of the gimmick in sales, more sophisticated access to Web3 via mobile will be in the hands of more Web3 users, and therefore it can begin to make sense for Web3 devs to build more mobile-centric user experiences. Considering that some 80–90% of web traffic is expected to be via mobile in 2024, this door needed to be opened to achieve mainstream adoption of Web3, and now it’s been blown off the hinges!
“Only decentralized AI is truly representative. You cannot be faux-representative; you cannot claim that Google is representing Nigerians and Indians and Brazilians and Japanese. Those folks need to have access themselves. That’s the fundamental ethical argument against centralized AI. The way to do this is by making it free for the world and letting people build their own versions.”
Balaji Srinivasan on the Lex Fridman Podcast #331 (6:58:49)
The intersection of AI and Blockchain represents a convergence of two emergent technologies, each with significant market value and real-world applications. This convergence is an inevitable progression, given the complementary nature of these technologies and the ethical concerns around centralization in AI. Blockchain and AI need each other.
AI’s capability for complex data analysis and decision-making can enhance the functionality and efficiency of blockchain systems. Conversely, blockchain’s inherent security and transparency features can address some of the trust and data integrity issues in AI. But most importantly, blockchain is the medium through which AI can be meaningfully fair and ethical via decentralized access for all.
“But as AI revolutionizes the way we produce information — changing society, culture, politics, the economy — it also creates a world of abundant AI-generated content, including deep fakes. Crypto technology can be used here as well to open the black box; track the origin of things we see online; and much more. We also need to figure out ways to decentralize generative AI and govern it democratically, so that no one actor ends up with the power to decide for all others; web3 is the laboratory for figuring out how.”
Ali Yahya, General Partner a16z crypto
Last, but certainly not least, is the profound impact that AI can have on DeFi. One of the key areas where AI can add significant value to DeFi is in the realm of predictive modeling. AI algorithms are capable of analyzing vast amounts of data from various sources, including market trends, social media sentiment, and economic indicators. This analysis can provide deeper insights into market movements, enabling DeFi platforms to make more informed investment decisions. Additionally, AI can assist in identifying and mitigating risks by continuously monitoring market conditions and reacting swiftly to changes, thus protecting investments from volatility.
A noteworthy example of this synergy between AI and DeFi is One Click Crypto (1CC). The platform offers a suite of AI-powered services, from using advanced algorithms to analyze market data, predict price movements, and execute trades automatically, to monitoring the DeFi landscape to help users optimize their yield farming strategies. This approach not only enhances the efficiency of trading and yield farming operations but also democratizes access to sophisticated investment tools that were traditionally available only to high-net-worth individuals or institutional investors.
The convergence of AI and DeFi marks a significant step towards the creation of more intelligent, efficient, and accessible financial services. As platforms like One Click Crypto continue to innovate, they pave the way for a new era in the financial industry, where technology serves to empower individuals and ensure equitable access to financial tools and resources. This is all expected to come to a head in 2024.
“From AI agents that will tap crypto markets for access to financial networks, to decentralized compute protocols opening access to GPUs to all, to projects reenvisioning blockchains as marketplaces for artificial intelligence outputs, there’s a lot to be excited about. Which use case manages to foster the first sparks of adoption remains to be seen, but the unbounded freedom of crypto combined with the unknown capabilities of AI present a potent cocktail of opportunity we’ll be watching in 2024.”
Jack Inabinet, Analyst at Bankless
“What we need are games that are both fun to play and that also allow players to capture more of the value they produce. As such, P2E is increasingly morphing into “play-and-earn”, setting an important distinction between gaming and the workplace. The dynamics of how resulting gaming economies are managed will continue to shift as we see P2E evolve beyond its initial growing pains.”
Arianna Simpson, General Partner a16z
The evolution of Play to Earn (P2E) gaming into Play AND Earn signifies a pivotal shift in the gaming industry, reflecting broader transformations in the digital economy. Arianna Simpson, a General Partner at a16z, articulates this shift succinctly: P2E games initially enabled players to earn real-world money for their time and effort. This concept aligns with the rise of the creator economy and a redefined relationship between users and platforms. As Simpson notes, “Web3 allows us to counter the current norm where all the proceeds of playing and transacting in games go only to gaming companies.”
The transition from P2E to Play AND Earn addresses a crucial balance: the need for games to be both enjoyable and economically rewarding. While P2E games opened the door to monetizing gameplay, they often risked turning gaming into more of a job than a leisure activity. The emerging model of Play AND Earn seeks to rectify this by ensuring that games remain engaging and fun while allowing players to capture a fair share of the value they generate.
This paradigm shift is reflective of a larger trend in digital interactions, where user contribution and engagement are increasingly recognized and rewarded. In the gaming context, this means designing economies within games that are sustainable, equitable, and enhance the gaming experience rather than detract from it. The dynamics of these in-game economies are evolving, as developers and companies experiment with ways to balance fun and profit.
Moreover, as this trend continues to evolve, it’s expected to become a standard aspect of gaming rather than a separate niche. The notion of Play AND Earn could extend beyond gaming into other interactive digital experiences, reshaping how we perceive the value of time and effort in virtual environments.
“When lore, terrain, narrative, and logic are all procedurally generated — in other words, when AI becomes the game maker — we’re going to want to know that the game maker was credibly neutral. We’re going to want to know that that world was built with guarantees. The most important thing that crypto offers is such guarantees — including the ability to understand, diagnose, and penalize when something goes wrong with AI.”
Carra Wu, investing partner at a16z crypto
AI’s role as a game maker is increasingly evident. With its capacity for procedural generation, AI can create intricate gaming worlds, rich narratives, and complex logic systems. This capability opens up limitless possibilities for dynamic and ever-evolving game environments, where every experience can be unique and tailored. However, the rise of AI as a game maker brings about concerns regarding fairness, neutrality, and transparency in game creation and management.
Blockchain technology, with its inherent characteristics of immutability and transparency, offers a solution to these concerns. It acts as the referee in the gaming world, providing the necessary checks and balances. By integrating blockchain, game developers can ensure that the game world and its underlying mechanics are not only fair but also verifiable by players. This is particularly important in scenarios where in-game assets have real-world value or when decisions made by AI could significantly impact the player experience.
As we consider this and the previous 2 sections, the partnership between AI and blockchain in gaming and virtual environments seems guaranteed to redefine the industry. This combination promises more immersive, fair, and transparent virtual worlds, where AI’s creativity is balanced by blockchain’s assurance of fairness. The future of gaming lies in harnessing the strengths of both these technologies, paving the way for a new era of digital entertainment and interaction.
While non-EVM chains like Solana have already shown significant growth toward the end of 2023, Ethereum is set to undergo a series of significant upgrades that mark an exciting period for the blockchain and its associated Layer 2 solutions. These developments are part of Ethereum’s continued evolution to address scalability, efficiency, and overall network performance.
A key upgrade on the horizon for Ethereum is the Cancun-Deneb (Dencun) upgrade, which is scheduled for deployment on the Goerli testnet in January 2024, and then to be rolled out onto mainnet as is seen fit. This upgrade introduces a novel concept in transaction processing called ‘blob-carrying transactions’, where ‘blobs’ stand for ‘Binary Large Objects’. The primary aim of these blobs is to refine how Ethereum stores and retrieves data by reducing the amount of data that must be stored indefinitely on the blockchain. This approach is expected to decrease transaction costs associated with data storage, making transactions more economical. It’s a significant step towards Ethereum’s long-term goal of danksharding, a scaling solution that aims to increase network capacity and efficiency by breaking the network into smaller, parallel segments known as shards.
The Dencun upgrade is set to enhance the efficiency of Layer 2 rollups and expand blockchain scalability. This is particularly important for Layer 2 solutions, as they play a critical role in Ethereum’s scalability by handling transactions off the main Ethereum chain (Layer 1) and then posting batched transactions to it. With the upcoming upgrades, the top 10 Layer 2 platforms below are likely to see improved performance and lower fees, making them even more attractive for users and developers in 2024.
All this amidst the backdrop of a potential Bitcoin bull catalyzed by the halving, as mentioned in section 1. Ethereum and the broader crypto ecosystem have historically followed Bitcoin, if trailing slightly, into its 4-or-so-year cycles. There’s no reason not to expect it again.
“One of the bigger stories in 2024 will be the continuation of the race to the top among jurisdictions competing to become the key hub to digital assets and the financial system of the future. We’re already seeing this with the UK, EU, UAE, Japan, Hong Kong, Singapore, etc.–there is an ongoing competition among leading countries to have the most credible regulatory frameworks to attract commercial growth and innovation. There is a clear recognition by governments across the world that crypto and its related infrastructure are here to stay. The question now becomes which countries can cement their status as the key hubs.”
Ji Kim, General Counsel & Head of Global Policy, Digital Assets Crypto Council for Innovation (CCI)
In 2024, the cryptocurrency regulatory landscape is expected to evolve significantly. While the U.S. Congress remains divided, making comprehensive crypto regulations unlikely, some progress in areas like stablecoin regulation is anticipated. The SEC and CFTC will likely continue their enforcement actions, shaping the regulatory environment for digital assets. These developments are crucial as they will define the treatment of digital assets and could set the stage for more decisive regulations in the following years.
Globally, the regulatory approach to cryptocurrencies varies, with some countries like Japan and Singapore actively developing frameworks to foster innovation while ensuring investor protection. Europe’s Markets in Crypto-Assets (MiCA) proposal exemplifies efforts to create a harmonized regulatory environment across the EU. These international efforts could influence global standards and practices, impacting the evolution of Web3.
As nations continue to define their regulatory stance, the implications for the global Web3 ecosystem could be profound, potentially harmonizing cross-border operations and enhancing investor confidence worldwide.
“The current practice of using 12-word seed phrases as part of keeping crypto wallets secure has long been seen as quite an archaic practice by many. Blockchain technology has revolutionized the world of privacy and security in many ways, so it’s almost funny to think that amid all this sophistication, crypto holders are expected to accept that ‘these are your 12 words, NEVER lose them but also make sure NOBODY ever sees them.’ We need easy onboarding and technological solutions for navigating the whole spectrum of custody and recovery options (social recovery, institutional recovery, partial recovery).”
Dr. Friederike Ernst, co-founder of Gnosis
Dr. Ernst predicts that 2024 will be the year we finally see a shift away from the 12-word seed phrase. Proposed alternatives include biometric security features like fingerprint or facial recognition, multi-factor authentication, along with social recovery, institutional recovery, and partial recovery mechanisms.
Social recovery involves selecting trusted contacts who can help restore access to the wallet if the user loses access. Institutional recovery is typically used by enterprises and involves a trusted institution holding a part of your recovery keys. Partial recovery involves splitting the recovery key into parts and storing them in different locations or with different trusted individuals. The wallet can be recovered only when a sufficient number of parts are combined, ensuring security and redundancy. Hardware wallets are also evolving to offer more secure and user-friendly methods for backup and recovery, moving away from the reliance on seed phrases.
“In 2024, we should see more user control over personal data, made possible by blockchain technology and tokenization. This means that the health data collected automatically by your phone, which is being sold to pharmaceutical companies, insurance providers, and other third parties without your permission, can instead be encrypted and monetized so that YOU are the one who benefits from YOUR data. There are many potential use cases for this type of application of blockchain tech, and we will see these come to the forefront of consumer technology in 2024.”
Fabio Galdi, Co-Founder and CEO at Vyvo Smart Chain (VSC)
Protection and ownership of one’s own personal data is paramount in today’s digital age in which we live a significant portion of our lives online. We produce so much data, and it’s so valuable, and often we get absolutely nothing for it. This all changes with blockchain technology. In fact, this already changed thanks to blockchain tech, it’s just that people haven’t caught on yet.
Applications already exist to capture and monetize your data for social media, internet browsing, and streaming, to name a few. Minds is a social platform that awards Minds tokens to incentivize posting and engagement, and the same tokens are used by advertisers to buy ads on the platform. Brave works in a very similar way, but as a web browser instead of a social platform. Platforms like Dtube and LBRY again work in similar ways but as alternatives for streaming and video sites like Twitch and YouTube. These applications all have one thing in common: they put user data back in the hands of the actual users.
Make no mistake, this technology is revolutionary. This is the primary use case for blockchain tech that most of the world will gravitate toward. As Galdi mentions above, health data is a big factor here, but so is location data, connection data, and data about personal preferences and experiences. Advertisers pay big bucks just to find out where you’ve been, who you know, and what you like. Wouldn’t you rather those big bucks go to the user rather than a third party? Of course, you would. That’s why the personal data renaissance is inevitable.
In conclusion, the Top 12 Web3 Trends in 2024 are deeply interwoven with the ongoing evolution of the blockchain and cryptocurrency spaces. From the potential impact of Bitcoin’s 2024 halving on Web3’s growth to the transformative role of NFTs in brand engagement and marketing, these trends indicate a dynamic shift in the digital landscape. The resurgence of non-EVM chains like Solana, the advancements in Ethereum’s technology, and the maturation of regulatory frameworks globally further showcases the rapid and diverse developments within the sector. Additionally, the increasing focus on user empowerment in data ownership and management highlights a significant move towards a more decentralized, secure, and user-centric digital world. These trends reflect a future where blockchain and Web3 technologies are poised to reshape not only the financial landscape but also the broader spectrum of digital interaction and innovation.
Disclaimer: This article, including insights on the “Rainforest Stack” and other DeFi strategies, is for informational purposes only and should not be considered as financial advice, investment recommendations, or an endorsement of any particular investment or strategy. The cryptocurrency and DeFi markets are highly volatile and unpredictable. Past performance is not indicative of future results. One Click Crypto makes no representations or warranties regarding the accuracy, completeness, or timeliness of the information provided. Readers should conduct their own research and consult with independent financial advisors before making any investment decisions. By using this information, you agree that One Click Crypto is not liable for any losses or damages arising from your investment choices.
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